How To Get Higher Ranking On Google In 2021

Google ranking is a peak of online business success.

According to Backlinko, the first result on Google gets 31.7% clicks while the result on the second page received just 0.78% clicks.

I know a lot of people who try to unlock the secret of “how to improve Google ranking” without getting personalized.

What do you think? Is there any magic trick? 

It takes a lot of effort also requires a vivid imagination, dedication, persistence, and creativity. It is very true because of the constant change in the Google algorithm.

We can discuss few steps which you can take to improve your Google ranking.

Here are the steps we cover in our discussion.

  1. Learn about the Google ranking algorithm
  2. Review your current search ranking
  3. Monitor and measure the right metrics
  4. Your website should be mobile-friendly
  5. Fix your current penalties
  6. Perform keyword research
How To Get Higher Ranking On Google In 2021

1. Learn About Google Ranking AlgorIthm

We could jump into actionable strategies to use on your website But, first, I want you to go through the basics because you are not penalized whenever a new update rolls out.

Google executive confirms that the most of Google changes are not publicly announced, but it changes with time.

Moz evaluates that there are 500 to 600 algorithm changes per year! 

Here, show you a few updates that you should know.

How To Get Higher Ranking On Google In 2021

Google used to share the big announcement. The core working algorithm is still unknown. The majority of information is guesswork from industry professionals. 

It is not easy to rank first without any penalties or short cuts or black hat SEO strategy. If it is so simple then Google had not succeeded in ranking. Anyone could get the top position without putting in any effort.

Not only makes it hard for honest people to get success But, it would also compromise Google’s mission statement.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

The best information or knowledge about the Google algorithm comes in the form of major updates like:

Google now considers all Website as a Smart phone. Emphasize websites that work well on mobile devices.

  • Mobile-friendly update: support a website with a mobile-friendly version. Set up a stage for a future penalty if a site does not obey rules.
  • Pigeon: worked to merge local search results with Google maps.
  • Hummingbird: understand the context and intent behind user search instead of looking at the genuine word they type.
  • Penguin: Aimed spammer and sites that buy unnatural links to boost their ranking.

How are you expected to follow all these Google updates?

You can use some great resources to track all these updates. Moz Google algorithm change history is an awesome tool that organizes databases in chronological order. Check out Google webmaster central too.

Now we almost covered the basics of an algorithm. Now let’s move to those strategies that I mentioned earlier.

2. Review your  keyword search ranking

To improve your Google ranking, you should know your current position in the ranking. Where you stand is very important. This is also true for new sites. There are several tools to facilitate. Use ahref rank checker to check your sites keyword rank.

How To Get Higher Ranking On Google In 2021

Check your site speed

It is very important to check your site speed. It is still an important Google ranking factor.

If your site speed is slow it affects your search position. Because of that, you cannot attract or convert new customers. In the end, it affects your sales.

Walmart experienced declined in sell when their website takes more time to load the page.

It doesn’t matter how well your on-page SEO, meta description, or title tags are. Search algorithm does not allow you anyway, even if you are a giant like Walmart.

That’s why it is very important to run your site speed to figure out how to improve Google ranking. There are many tools out there to help you. My favorites are, 

Now, let’s see how to test speed using Pingdom.

Go to and enter your URL. Choose the location where you want to search for click “Start Test”

How To Get Higher Ranking On Google In 2021

Your website register over 50 then it’s a good start.

If your performance grade less than 50, you need to improve your page content.

How To Get Higher Ranking On Google In 2021

Check, the page load time also.

Quick load time doing pretty well at 1.60s. aim for under 2 seconds for fast loading and under 1secound for the mobile device.

Remember, a load time of more than a few seconds causes a loss of a massive amount of traffic.

Check Your Sites Health

The most important step after looking at keyword search engine rank and site speed is to measure the overall health of your site before you start to optimize.

A sudden drop in organic traffic after a few months or a year of consistency. Have you noticed?

You worried about Google might be about deindexed or banned your site.

Don’t worry about it. Some tools help you to solve your confusion. Try the MxToolBox  Domain Health Report tool to check for major issues like general site problems, blacklist, mail server, web server, and DNS.

How To Get Higher Ranking On Google In 2021

If you want to check whether you penalized by one of the major algorithm update, check out FE International’s Website Penalty Indicator tool.

How To Get Higher Ranking On Google In 2021

Here graph shows your site traffic concerning the rollout of major updates. With the help of this graph we know weather update directly affect our site or not.

How To Get Higher Ranking On Google In 2021

To check for a penalty, there is a option called “security and manual action report” in Google search console. You can inquire if Google has taken a manual action against you.

You cannot find out if Google algorithm update panelized your site.

Fix the issue if you have a manual penalty, and then submit reconsideration with a Google.

3. Monitor and measure the right metrics

It’s time to follow up on some of your site’s key settings to find out what other factors you need to improve. Following are some important factors.

Organic traffic:

How visitors find your websites is very important. Organic search drove most website visitors in the past. 

Today, social media, email, paid ads generally lead to driving organic traffic – that can vary by industry. 

To know how many visitors reach your site, log in to your Google Analytics account and check the acquisition channel report.

Organic Traffic Conversions 

To analyze search traffic, you need to paying attention to the keyword that generates traffic for your site. This is hard then you thought but still it is very much possible.

To measure traffic SERP scan helps you. SERP can show you keywords that drove organic traffic to your website within the last 12 months. It includes on-page SEO also.

This tool helps you to understand the broad picture relating to keywords but you still need more.

Keyword Ranking for Transactional Keywords

Do not spend enough time researching transactional is a big mistake. To improve your Google ranking focusing on commercial keywords is very important because, it can drove revenue, improve your search 

engine ranking and make money. There is a difference between commercial keywords and informative keywords. Let’s understand this.

You can use informal keywords. Those keywords still generate organic traffic but, they can’t convert visitors into buyers or people who share on social media.

Visitors who search for informal keywords like:

  • Free book download
  • Top 10 food magazine
  • Make money online
  • How to install WordPress

If they are not willing to buy, they want you to listen to them- the search engine language of free. Now, these terms can drive more traffic.

Now people who use transition keywords are more specific about what they want.

  • Best kinderjoy product
  • Top 10 food magazine seller
  • Web designer in Mumbai

These people are finding resources to buy. They find the platform where they can purchase a product,

People working in the e-commerce industry know that transition keywords tend to do well.

Few words given below are prefix (before) or suffix (after) that are use with keywords to perform well.

  • Buy
  • Review
  • Purchase
  • Discount
  • Coupon
  • Deal
  • Shipping

We talked about a keyword that can generate organic traffic. They can also be used in meta descriptions or on-page SEO. 

Here is an example

How To Get Higher Ranking On Google In 2021

Set Up an SEO Dashboard To Track This Matrix.

Set up SEO dashboard to track the matrices all the time.

A tool like SEMRush also makes it easy to monitor SEO effort with an integrated dashboard. But this tool is chargeable.

If you are ok with the budget then you can go with it. If you are on a small budget then Google analytic just served you fine.

It gives a better result if you connect Google web master to Google analytics. Here you can learn about it.

4) Your Site should be Mobile Friendly

Nearly half of all website traffic comes from a mobile device. If you want to rank higher then your all sites need to perform well on the mobile device.

The Google webmaster blog said:

“Starting today, pages, where content is not easily accessible to a user on the transition from the mobile search results, may not rank as high”

In 2020 Google moved to the “mobile-first-indexing” which means if your site is not mobile-friendly version then it might not get a higher rank.

Luckily it’s become easy to test if your site mobile friendly or not. You can use “Google mobile-friendly test”  Just type your URL and click “Run Test”

How To Get Higher Ranking On Google In 2021

Google search console also has a mobile usability report that will give you a list of site with the mobile friendly issue.

Key-Point to Make Your Site Mobile Friendly

  • You can use a service like mobify. You may need to update your site to the latest version so that, you can take the advantage of popular CMS platforms like WordPress.
  • Use pop-ups that are possible to close. Sometimes pop-ups annoy users.

5. Fix your current penalties

Now, you understand the concept of search ranking and set up tracking. Now, a detailed examination of your site and see if there any current penalties t fix.

There is no point in promoting unhealthy sites.

As matt cuts said, “links should not just LOOK natural, they should BE natural.

There is no point in promoting unhealthy sites.

As matt cuts said, “links should not just LOOK natural, they should BE natural.

 Analyze Your Link

You can use several tools to analyze your  links. Here are given below.

After removal unnatural links, its time to improve on-page SEO .

You would not be getting so far without understanding how keyword research works.

6. Perform Keyword Research

After removal unnatural links, its time to improve on-page SEO .

You would not be getting so far without understanding how keyword research works.

Learn how your audience find your sites

You can use Googel keyword planner.

How To Get Higher Ranking On Google In 2021

Keyword can help you to know buyers personas and understand common cluture of your audience. Based on that, you can creat relavent content to improve your Google ranking.

Alexa can help you to find out audience statics.

How To Get Higher Ranking On Google In 2021

Through keyword reseach you can easily understand by simply look at it weather Visitors use informal keyword or ready to buy? That is called user intent.

Spy On Your Compititors Keywords

You can easily understand by simply looking at it whether Visitors use an informal keyword or ready to buy through keyword research. That is called user intent.

Spy On Your Competitors Keywords

if your competitors doing great and get a higher ranking then look at their keywords.

Set up algorithms like them. Learn and copy their strategies.

Google keyword planner is best for this because it gives you an exact result about competitors’ keyword targets.

Other data include:

  • Volume: The number of searches the keyword has during a month.
  • Position: The position the URL is ranked for in Google search.
  • Estimated visits: The estimated traffic the webpage gets for the keyword.

Boost Lower Ranking Keyword

How can you bring you to boost your page ranking to your first page?

Use the skyscraper method, popularized by Brian Dean from Backlinko.

If you want to do this for your topic then follow this guide.

· Extensively research the topic, including research studies.

· Identify the keywords to target using the strategies I shared with you in this post.

· Write a more in-depth post (that’s longer, more accurate, and actionable).

· Link out to authority blogs that are doing outsourcing well.

Make sure you write a clickable headline.

For example, if your first headline is: Outsourcing Guide for construction work

You can improve it like this:

  • The Complete Guide to Outsourcing for construction work
  • An In-Depth Guide on How to outsource for construction work
  • X Ways Outsourcing can revolutionize your construction work

Contact blog owners by sending them effective outreach emails.

Definition of keyword analysis according to wordstream:

“The starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates”


Unlocking Google ranking is a certain level of skill. Being useful and memorable is the key to get a higher ranking.

Take the time to understand an easy way to find your target audience.

Identify the long tail keyword they are using to get to your site.

Once you have all the information you can create great content to solve their problems and connect with them. Keep them coming back for more.

How did your website do in the latest Google update? 

Have you seen any changes to rankings, traffic, and conversions?