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NY people who try to unlock the secret of “how to improve Google ranking” without getting personalized.

What do you think? Is there any magic trick? 

It requires much effort, vivid imagination, dedication, persistence, and creativity. However, it is very accurate because the Google algorithm constantly changes.

We can discuss a few steps you can take to improve your Google ranking.

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    Here are the steps we cover in our discussion.

    1. Learn about the Google ranking algorithm.
    2. Review your current search ranking.
    3. Monitor and measure the right metrics.
    4. Your Website should be mobile-friendly
    5. Fix your current penalties
    6. Perform keyword research

    Learn About the Google Ranking Algorithm


    Google Ranking Algorithm


    We could discuss actionable strategies for your Website, but first, I want you to review the basics so you will not be penalized whenever a new update rolls out.

    Google executives confirm that most of Google’s changes are not publicly announced but change with time.

    Moz evaluates that there are 500 to 600 algorithm changes per year!

    Here, I show you a few updates that you should know.

    Google used to share the big announcement. The core working algorithm is still unknown. The majority of information is guesswork from industry professionals. 

    It is difficult to rank first without penalties, shortcuts, or a black hat SEO strategy. If it were so simple, then Google would not have succeeded in ranking. Anyone could get the top position without putting in any effort.

    It not only makes it hard for honest people to get success. But, it would also compromise Google’s mission statement.

    Google aims to make information accessible and valuable worldwide.

    The best information or knowledge about the Google algorithm comes in the form of significant updates like:

    Google now considers all websites to be Smartphones. Emphasize websites that work well on mobile devices.

    • Mobile-friendly update: support a website with a mobile-friendly version. Set up a stage for a future penalty if a site does not obey rules.
    • Pigeon: worked to merge local search results with Google Maps.
    • Hummingbird: understand the context and intent behind user search instead of looking at the genuine word they type.
    • Penguin: Aimed spammer and sites that buy unnatural links to boost their ranking.

    How are you expected to follow all these Google updates?

    You can use some great resources to track all these updates. Moz Google algorithm change history is an excellent tool for organizing databases chronologically. Check out Google Webmaster Central, too.

    We have almost covered the basics of an algorithm. Let’s move on to the strategies I mentioned earlier.

    Review your keyword search ranking.


    keyword search ranking


    You should know your current position in the hierarchy to improve your Google ranking. Where you stand is very important, and this is also true for new sites. Several tools facilitate this. Use the three-rank checker to check your site’s keyword rank.

    Check your site speed.

    Check site speed.


    It is essential to check your site speed. It is still an important Google ranking factor.

    If your site speed is slow, it affects your search position. Because of that, you cannot attract or convert new customers, which ultimately affects your sales.

    Walmart experienced a decline in sales when its Website took more time to load the page.

    It doesn’t matter how well your on-page SEO, meta description, or title tags are. The search algorithm will not allow you anyway, even if you are a giant like Walmart.

    That’s why it is essential to run your site speed to figure out how to improve Google ranking. There are many tools out there to help you. My favorites are, 

    Now, let’s see how to test speed using Pingdom.

    Go to tools.pingdom.com and enter your URL. Choose the location to search and click “Start Test.”

    Your Website registers over 50, so it’s a good start.

    If your performance grade is less than 50, you need to improve your page content.

    Check the page load time also.

    Quick load time is doing pretty well at 1.60. Aim for under 2 seconds for fast loading and under 1secound for the mobile device.

    Remember, a load time of more than a few seconds causes a massive traffic loss.

    website performance analysis


    Check the page load time also.

    Quick load time is doing pretty well at 1.60. Aim for under 2 seconds for fast loading and under 1 second for the mobile device.

    Remember, a load time of more than a few seconds causes a massive traffic loss.

    Check Your Site Health

    site health


    The most crucial step after looking at keyword search engine rank and site speed is to measure the overall health of your site before you start to optimize.

    Have you noticed a sudden drop in organic traffic after maintaining consistency for several months or a year? Are you worried that Google might deindex or ban your site? There is no need to worry, as tools help solve your confusion. You can try the MxToolBox Domain Health Report tool to check for significant issues like general site problems, blocklist, mail server, web server, and DNS. Additionally, you can use FE International’s Website Penalty Indicator tool to check whether you have been penalized by one of the major algorithm updates.


    website penalty indicator


    The graph shows your site traffic during the rollout of significant updates. It helps us determine whether updates directly affect our site.


    website perfromance graph


    To check for a penalty, there is an option called “security and manual action report” in the Google search console. You can inquire if Google has taken a manual action against you.


    mobile friendly test


    You cannot find out if Google algorithm updates panelized your site.

    Fix the issue if you have a manual penalty, and then submit a reconsideration with Google.

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      Monitor and measure the right metrics.

      It’s time to follow up on some of your site’s key settings to find out what else needs improvement. The following are some essential factors.

      To analyze search traffic, you need to pay attention to the keyword that generates traffic for your site. This is harder than you thought, but it is still possible.

      A SERP scan helps you measure traffic. It can show you keywords that drove organic traffic to your Website within the last 12 months. It also includes on-page SEO.

      This tool helps you understand the broad picture of keywords, but you still need more.

      Keyword Ranking for Transactional Keywords

      Not spending enough time researching transactions is a big mistake. Focusing on commercial keywords is very important to improve your Google ranking because it can drive revenue, improve your search 

      engine ranking, and make money. There is a difference between commercial keywords and informative keywords. Let’s understand this.

      You can use informal keywords. Those keywords generate organic traffic but can’t convert visitors into buyers or people who share on social media.

      Visitors who search for informal keywords like:

      • Free book download
      • Top 10 food magazine
      • Make money online
      • How to install WordPress

      If they are unwilling to buy, they want you to listen to them- the search engine language of free. Now, these terms can drive more traffic.

      People who use transition keywords are more specific about what they want.

      • Best kinderjoy product
      • Top 10 food magazine sellers
      • Web designer in Mumbai

      These people are finding resources to buy. They see the platform where they can purchase a product,

      People in the e-commerce industry know that transition keywords do well.

      The few words below are prefixes (before) or suffixes (after) used with keywords to perform well.

      • Buy
      • Review
      • Purchase
      • Discount
      • Coupon
      • Deal
      • Shipping

      We talked about keywords that can generate organic traffic. Keywords can also be used in meta descriptions or on-page SEO. 

      Here is an example

      Set Up an SEO Dashboard To Track This Matrix.

      Set up an SEO dashboard to track the matrices all the time.

      A tool like SEMRush also makes it easy to monitor SEO efforts with an integrated dashboard. But this tool is chargeable.

      If you are ok with the budget, you can go with it. Google Analytics just served you fine if you are on a small budget.

      Connecting Google Webmaster to Google Analytics gives better results. You can learn about it here.

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        Your Site Should be Mobile Friendly 

        Did you mean to rewrite the original text you provided? If so, here’s the rewritten version:

        To improve your Google ranking, it’s essential to ensure your Website performs well on mobile devices. According to the Google webmaster blog, pages that don’t provide easy access to content during the transition from mobile search results may not rank as high starting today.

        In 2020, Google moved to “mobile-first-indexing,” which means that if your site is not mobile-friendly, it might not get a higher rank.

        Luckily, it’s become easy to test whether your site is mobile-friendly. To do so, type your URL into the “Google mobile-friendly test” box and click “Run Test.”

        check Mobile Friendly website in search console


        Google Search Console also has a mobile-friendly report that lists sites with mobile-friendly issues.

        Key-Point to Make Your Site Mobile Friendly


        Mobile Friendly website


        • You may need to update your Website to the new version to take advantage of popular CMS platforms like WordPress.
        • Use pop-ups that are possible to close. Sometimes, pop-ups annoy users.

        5. Fix your current penalties

        Digital Marketing Code


        Now that you understand the concept of search ranking and have set up tracking, you should conduct a detailed examination of your site to see if any current penalties need fixing.

        There is no point in promoting unhealthy sites.

        As Matt Cut said, “Links should not just LOOK natural; they should BE natural.

        There is no point in promoting unhealthy sites.

        As Matt Cut said, “Links should not just LOOK natural; they should BE natural.

        Analyze Your Link

        You can use several tools to analyze your links. Here are given below.

        After removing unnatural links, it’s time to improve on-page SEO.

        You would not be getting so far without understanding how keyword research works.

        Get Free Strategy Document With Keyword Research

          6. Perform Keyword Research

          After removing unnatural links, it is time to improve on-page SEO.

          You would not be getting so far without understanding how keyword research works.

          Learn how your audience finds your sites

          You can use the Google keyword planner.

          Google keyword planner.


          Keywords can help you understand your audience’s shared culture and buyer personas. Based on that, you can create relevant content to improve your Google ranking.

          Alexa can help you find audience statistics.

          Alexa showing stastics in online marketing


          Through keyword research, you can easily understand whether visitors use informal keywords or are ready to buy. That is called user intent.

          Through keyword research, you can easily understand whether visitors use informal keywords or are ready to buy. That is called user intent.

          Spy On Your Competitors: 

          If your competitors are doing great and getting a higher ranking, look at their keywords.

          Set up algorithms like them. Learn and copy their strategies.

          Google’s keyword planner is best because it gives exact results about competitors’ keyword targets.

          Other data include:

          During a month, Volume refers to the number of searches made for a keyword. Position indicates the ranking URL for the keyword in Google search. Estimated visits are the approximate number of visits a webpage gets for a keyword.

          Get Free Strategy Document With Keyword Research

            Boost Ranking Keyword

            How can you bring you to boost your page ranking to your first page?

            Use the skyscraper method, popularized by Brian Dean from Backlinko.

            If you want to do this for your topic, follow this guide.

            · Extensively research the topic, including research studies.

            ·Please use the strategies I shared in the post to identify the targeted keywords. Additionally, write a more detailed post that is longer, more accurate, and actionable. Also, link to authoritative blogs that are outsourcing well, and ensure you write a clickable headline.

            For example, your first headline is Outsourcing Guide for Construction Work.

            You can improve it like this:

            • The Complete Guide to Outsourcing for Construction Work
            • An In-Depth Guide on How to outsource for construction work
            • X Ways Outsourcing can revolutionize your construction work

            Contact blog owners by sending them effective outreach emails.

            Definition of keyword analysis according to workstream:

            “The starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your Website type into search engines, search marketers can better customize their landing pages to increase conversion rates.”


            Unlocking Google ranking is a certain level of skill. Being valuable and memorable is the key to getting higher order.

            Take the time to understand an easy way to find your target audience.

            Identify the long tail keyword they are using to get to your site.

            Once you have all the information, you can create great content to solve their problems and connect. Could you keep them coming back for more?

            How did your Website perform in the latest Google update? 

            Have you seen any changes to rankings, traffic, and conversions?

            Top to SEO Expert

            We can get you a space in first ten web result by generating organic traffic for your website

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