Category: Dental

“Good strategies can lead you to great success,” and for Proven dental advertising strategies, you need to focus on your target customers. Sometimes, despite your expertise in practice, you can’t get a customer’s attention. When it comes to dental problems, 77% of people are searching for online solutions. The advantages of online dental advertising and marketing extend beyond generating revenue. Digital dental marketing can increase brand and practice awareness, strengthen patient relationships, and open up new avenues for growth. Customers search on Google for nearby dental. They are going through each link to get more information like clients’ reviews, offers, the reputation of the clinic, etc. 

I am terrified of going to the dentist, so I search for an experienced dentist I can trust. People visit the dentist not very often; how many years of experience must you have. I believe that with good marketing strategies, you can increase your customers. You might find that bringing a good number of customers is very difficult! But here, I make things easy for you. Just follow the steps which we are going to discuss now.

• Social media engagement
• PPC campaign 
• Rewards to customers 
• Community involvement

Social Media Engagement

Social media for dentists is a necessity for successful dental advertising since it allows you to meet your patients where they are. However, as you may have discovered, simply creating social profiles for your dentistry practice will not result in much success. Make content in a way that people want to share.

Facebook/ Instagram ads

Facebook is a platform where you find a large amount demographics. You can target customers by their income, relationship, language, interest. You can build online communities for patients. You can collect reviews from existing customers, which can help you to build a reputation for new customers.

 

 

Video advertising

Real people from your practice in the video can help you develop a personal connection with your prospects, which can lead to trust, recommendations, and more appointments. You can post videos on social media platforms. The visuals are more effective than reading or listening.

Start a blog

Starting a blog means reaching out to customers before they come to you. A blog can directly deliver to your client’s inbox. If you provide more exciting information, people will be happy to see you in their inbox.

PPC Campaign

PPC advertising is an excellent way to maximize the effectiveness of your marketing strategy. It allows you to attract new visitors to your page and help to develop new clients.

Run Google ad campaign

PPC is the most effective technique to increase your customers who are searching for specific keywords. Google ads provide you a strong PPC platform where you can display your ad on the top of the page with the help of a digital marketing expert.

To increase the relevance of your ad placements, target location-based keywords. Use your descriptions and headlines to highlight special offers or other aspects of your practice that distinguish you.

Focus on Local SEO

Make sure that your website is enriched with SEO content. SEO content drives traffic to your website by getting a high ranking in search engines. 

For dental advertising, local SEO is the way to go. This means you should rank for terms like “Cypress dentist” rather than just “dentist” or “best Cypress orthodontist.”

This will not only help you find your target audience who is Googling for these terms, but it will also give you an advantage in voice search, where users ask Siri or Alexa to help them find a local dentist “near me.”

Rewards To Customers

Develop a referral incentive program

A referral bonus can help you retain current customers and expand your practice. Please show your appreciation to customers give them $10 off a dental visit for every referral that makes an appointment. Give out business referral cards when patients check out and tuck them into any mail you send to make it easier.

Offer a pre-pay 5% bookkeeping discount.

Discounts always attract patients, and this one has the added benefit of making patients more likely to keep an appointment if they have pre-paid.

Community Involvement

Local Events

Patients who meet a dentist outside of the dentist’s office are more likely to feel connected to that dentist. Sponsor local events, from charity events to school athletics, by purchasing advertising, donating items with your logo on them, setting up a booth, or simply being present.

Offer free or discounted exams/cleanings.

Everyone loves a good deal, but do your homework first. Ensure that you are not providing the same incentives as every other practice in town. Your advertised specials should be distinctive enough to receive the interest of patients.

I received many common questions that dental practice asks me about our marketing plan. Here is my answer to them.

 

We talk about growing your digital dental presence through digital marketing. We will talk about how digital marketing for dentists is not an important but vital part of your practice to grow your traffic.

Topics we discuss:

• What is digital marketing for a dentist?
• How does digital marketing benefit your dental practice?
• A Plan That We Follow For Success.
• Content ideas

What is digital marketing for a dentist?

It is the process of bringing your practice to the top of the search list. It means, when customers search about any dental service nearby, your name comes up on the top of the list.

It is the process of creating organized content, distributing that content to the right audience, and analyzing that content to bring more patients to your clinic.

How does digital marketing benefit your dental practice?

Benefits to dentists mean attracting more customers. Attracting more patients required more engagement, more lead generation, more interaction. We worked with many dental practices, and we can say that they have had limitless success. They are getting new impressions and getting a better result every quarter.

 

 

A Plan That We Follow For Success.

Strong strategy and a willingness to work on it can help you reach your goals. A few points should be kept in mind before outlining the strategy. Know your target audience, how you approach them, which platform you use, type of content you use.

Anyone who has a better understanding of marketing will never begin without a strategy or outline about what they will do.

Social media platform.

It won’t work if your content is excellent, but you share it outside your target audience list. You need to identify a platform to reach out to your target audience.

Facebook and Instagram are the platforms on which you can find an audience of all ages and groups related to your practice.

For the more professional and educational type of content, you can use LinkedIn.

Use specific content

How meaningful words you use when writing content is more important. Choose your words wisely before deciding which type of content post; create a plan about how you will effectively deliver that content to your target audience.

We will discuss some concepts that help you prepare your content.

Be in touch with the community when it comes to your audience.

Treating your patients and potential patients with respect, decency, elegance, and care online and in-person is the first step in growing your audience and receiving their loyalty.

You can take a community-centric approach. You can follow the below steps to get more engagement from them.

• Commenting on posts related to the dental industry
• Sharing informative posts and content
• Sharing good news from your patients to your Story or Feed
• Praising your target audience for effort and care
• Joining and participating in groups where your target audience spends the majority of their time

Analysis all efforts that need to be taken.

Your digital dental presence efforts’ ultimate success begins with a strategy and continues with each analysis for improvement.

The issue is that you aren’t always on the lookout for more significant and better possibilities. Some of the most successful facts you’ve previously discovered might be only the tip of the iceberg.

 

There are three questions that dental practices ask me when I talk to them about our marketing plan, and I want to answer those right here.

So the first question I get asked is– Don’t you compete with yourself? If you work with me and another dental practice down the road, you’re going to be competing against. We’ll be pitting ourselves against each other, and you’ll be running ads against yourself.

Answer – We only work with one dental practice per area, so we don’t work with other dental offices near that area.

The second question people ask me is that they say Jigar when I go on to Google and look things up. I personally never click the ads as I always scroll down and click on the organic results now. More often than not, the person asking me this is a business owner. More often than not, business owners are pretty sophisticated, intelligent business people who understand marketing basics.

Answer – I tell them is that you are not representative of your patients. The average person, who doesn’t understand the nuances of marketing and business, doesn’t even know the difference between the ad symbol icon and the organic results, and they certainly don’t know enough of the difference to choose to pick the organic results consciously.

And the last answer to this is that the numbers don’t lie. Google says 64% of people click on ads when searching online.

The last question I get asked is– This seems too good to be true. What’s the catch that can you deliver?

Answer – We’re so confident in this that we design all of our digital marketing pricing packages and plans to run on a month-to-month basis.

Many digital marketing agencies will make their clients sign a 36 or 12-month contract. We don’t do that, and the reason we don’t do that is we’re so confident that our clients will get results the first month that there’s going to be no question about the signing on the big contract.

So that’s how we eliminate almost all of the risk for our clients we earn their business every month.

If you’re interested in having SpreadMe digital will help you with your marketing needs, please don’t hesitate to get in touch. Thanks.