“Good strategies can lead you to great success” and for Proven dental advertising strategies, you need to focus on your target customers. It happens sometimes that despite your expertise in practice you can’t get a customer’s attention. When it comes to dental problems, 77% of people are searching for online solutions. The advantages of online dental advertising and marketing extend beyond generating revenue. Digital dental marketing can increase brand and practice awareness, strengthen patient relationships, and open up new avenues for growth. Customers search on Google for nearby dental. They are going through each link to get more information like clients’ reviews, offers, the reputation of the clinic, etc.
I am very afraid to go to the dentist, so I search for an experienced dentist whom I can trust. People visit the dentist not very often so; how many years of experience must you have. I believe that with good marketing strategies you can increase your customers. You might find that bringing a good number of customers is very difficult! But here I make things easy for you. Just follow the steps which we are going to discuss now.
- Social media engagement
- PPC campaign
- Rewards to customers
- Community involvement
Social Media Engagement
Social media for dentists is a necessity for successful dental marketing since it allows you to meet your patients where they are. However, as you may have discovered, simply creating social profiles for your dentistry practice will not result in much success. Make content in a way that people want to share.
Facebook/ Instagram ads
Facebook is a platform where you find a large amount demographics. You can target customers by their income, relationship, language, interest. You can build online communities for patients. You can collect reviews from existing customers which can help you to build a reputation for new customers.
Real people from your practice in the video can help you develop a personal connection with your prospects, which can lead to trust, recommendations, and more appointments. You can post videos on social media platforms. The visuals are more effective than reading or listening.
Start a blog
Start a blog means reaching out to customers before they come to you. A blog can directly deliver to your client’s inbox. If you provide more interesting information then people will happy to see you in their inbox.
PPC advertising is an excellent way to maximize the effectiveness of your marketing strategy. It allows you to attract new visitors to your page and help to develop new clients.
Run Google ad campaign
PPC is the most effective technique to increase your customers who are searching for specific keywords. Google ads provide you a strong PPC platform where you can display your ad on the top of the page with the help of a digital marketing expert.
To increase the relevance of your ad placements, target location-based keywords. Use your descriptions and headlines to highlight special offers or other aspects of your practice that distinguish you.
Focus on Local SEO
For dental patient marketing, local SEO is the way to go. This means you should rank for terms like “Cypress dentist” rather than just “dentist” or “best Cypress orthodontist.”
This will not only help you find your target audience who is Googling for these terms, but it will also give you an advantage in voice search, where users ask Siri or Alexa to help them find a local dentist “near me.”
Rewards To Customers
Develop a referral incentive program
A referral bonus can help you to retain current customers and expand your practice. Show your appreciation to customers give them $10 off a dental visit for every referral that makes an appointment. Give out business referral cards when patients check out and tuck them into any mail you send to make it easier.
Offer a pre-pay 5% bookkeeping discount
Discounts always attract patients, and this one has the added benefit of making patients more likely to keep an appointment if they have pre-paid.
Patients who meet a dentist outside of the dentist’s office are more likely to feel connected to that dentist. Sponsor local events, from charity events to school athletics, by purchasing advertising, donating items with your logo on them, setting up a booth, or simply being present.
Offer free or discounted exams/cleanings
Everyone loves a good deal, but do your homework first. Make certain that you are not providing the same incentives as every other practice in town. Your advertised specials should be distinctive enough to receive the interest of patients.
I received lots of common questions that dental practice asks me about our marketing plan. Here is my answer to them.