Digital Marketing Strategy Planning
Google Ads Campaign
✓ Google Text Ads
✓ Google Display Ads
✓ Google Call Ads
✓ Gmail Ads
✓ YouTube Ads
Social Media Ads
✓ Facebook & Instagram Leads Ads Campaigns
✓ LinkedIn corporate Health checkup ads campaign
✓ Remarketing Ads campaign in Facebook & Instagram
Bing & Yahoo Ads Campaign
✓ Bing Text Ads
✓ Bing Text Ads
Quora Ads Campaign
✓ Quora Images & Text Ads Campaign targeting Keywords, Questions, Topics, Interests & Lookalike audience.
✓ Bulk Email Marketing to Niche Database
✓ Email Newsletters to existing customers including Offers & Promotions, Remarketing
✓ Whatsapp Campaign to Inquired Customers
✓ Bulk Whatsapp Marketing for Basic health checkup package
✓ SMS Campaign promotion to Inquired Customers
✓ Bulk SMS Marketing for Basic health checkup package
Market Place Tie-ups
✓ Had accomplished tie-ups with Pay TM mall, Amazon & Nearby to get Health Checkup Leads.
Social Media Organic Marketing
✓ Daily Posting on all Social Media channel
✓ Engage the Audience through Social Media organic posting
✓ Achieved more than 2 lakh views on Organic Video Posting in YouTube
✓ 5000+ keywords are ranking in Google
✓ 3,00,000+ monthly impressions through Google organic
✓ 4000+ search volume of “Book My Scans” broad match search terms
✓ Voice Search Optimization on Blog Post
✓ Schema Property Implementations (Reviews, Feature snippet, Videos, QA Snippet etc…)
✓ 25,000+ monthly views on Quora Organic Posting
✓ Dynamic Popup on Exit time, scroll down, and Time based on blog
Remarketing Ads Campaign
✓ Have targeted audience who visited our website earlier through Facebook, Instagram, Email, SMS, Quora & Whatsapp with a discount code of other services.
✓ Run small video ads campaign with Hotstar, TVF Play, Ullu, and few other Video streaming mobile apps.
✓ Find niche influencer and ask them to tell about us to their audience on their YouTube Channels, Instagram Profiles, and Blogs/website stories.
✓ Coordinate with happy customers and ask them to post feedback in their social media profile, asking for a selfie video for our YouTube channel.
Execution of the Digital Marketing Strategy
Pre Post Campaign Strategy
On Page Optimization
70% of the total spent that was on Pay Per Click includes Google Ads, Facebook, Instagram, Quora, Bing Ads, etc…
15% of the total spent was on Email & SMS, Whatsapp Marketing.
10% of the total spent on Media Ads Marketing.
5% of the total spent on Influencer Marketing.
After the completion of every 10 days, reports will be planned and made for the following:
- Monthly Analyze report to improve & changes of ads campaign.
- Monthly Channel wise ROI Report for Future Strategy.
- Monthly Channel wise conversion report to check leads quality.
- Monthly Agent wise (CRE) Conversion Report.
- Monthly Dropped Leads report with Reason of Rejected.
- City wise Dropped Leads report with Reason of rejected.
- Monthly Meeting with CRE team on improving the conversion rate and also on the challenges that they had faced with leads.
Digital Marketing Achievement for BookMyScans
✓ 14000+ monthly inquiries (8000+ Scans, 4500+ HC, 1500+ Surgeries)
✓ 65000+ monthly website visitors.
✓ 3,00,000+ monthly Google organic impressions.
✓ 5000+ Google Organic Keywords rankings.
✓ 6500+ monthly happy customers.
✓ 19 million+ monthly revenue.
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