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Case Study

✓ Digital Marketing Strategy Planning for BookMyScans

✓ Execution of Digital Marketing Strategy for BookMyScans
✓ Achievement of Digital Marketing for BookMyScans

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    Strategy Execution

    Pre Post Campaign Strategy

    ✓ Current Performance
    ✓ Marketplace Opportunities
    ✓ Competitor Benchmarking
    ✓ Keyword Analysis
    ✓ On Page Optimization

    Finance Strategy

    ✓ 70% of total spend that were spend on Pay Per Click includes Google Ads, Facebook, Instagram, Quora, Bing Ads, etc…
    ✓ 15% of total spend were spend on Email & SMS, Whatsapp Marketing.
    ✓ 10% of total spend on Media Ads Marketing.
    ✓ 5% of total spend on Influencer Marketing.

    Reporting Intelligence

    ✓ Monthly Analyze report to improve & changes of ads campaign.
    ✓ Monthly Channel wise ROI Report for Future Strategy.
    ✓ Monthly Channel wise conversion report to check leads quality.
    ✓ Monthly Agent wise (CRE) Conversion Report.
    ✓ Monthly Dropped Leads report with Reason of Rejected.
    ✓ City wise Dropped Leads report with Reason of rejected.
    ✓ Monthly Meeting with CRE team on improving the conversion rate and also on the challenges that they had faced with leads.

    This Case Study Include

    Our Achievement

    1.9 Crores+

    Monthly Revenue


    Monthly Inquiries


    Monthly Impressions


    Monthly Happy Customers

    Our Strategies

    Mentioned below are the different Digital Marketing Strategies and planning that I had implemented for BookMyScans.

    Immediately after joining, I had started working for CEO’s Vision and Goals. In order to achieve that, I use to plan various strategies and implement it with small digital marketing team which we are going to discuss in this Case Study. Listed below are BookMyScans Digital Marketing Channels with strategy and planning.

    Google Ads Campaign

    ✓ Google Text Ads
    ✓ Google Display Ads
    ✓ Google Call Ads
    ✓ Gmail Ads
    ✓ YouTube Ads

    Social Media Ads

    ✓ Facebook & Instagram Leads Ads Campaigns
    ✓ LinkedIn corporate Health checkup ads campaign
    ✓ Remarketing Ads campaign in Facebook & Instagram

    Bing & Yahoo Ads Campaign

    ✓ Quora Images & Text Ads Campaign targeting Keywords, Questions, Topics, Interests & Lookalike audience.

    Email Marketing

    ✓ Bulk Email Marketing to Niche Database
    ✓ Email Newsletters to existing customers including Offers & Promotions, Remarketing

    Whatsapp Marketing

    ✓ Whatsapp Campaign to Inquired Customers
    ✓ EBulk Whatsapp Marketing for Basic health checkup package

    SMS Marketing

    ✓ SMS Campaign promotion to Inquired Customers
    ✓ Bulk SMS Marketing for Basic health checkup package

    Market Place Tie-ups

    ✓ Had accomplished tie-ups with Pay TM mall, Amazon & Nearby to get Health Checkup Leads.

    Social Media Organic Marketing

    ✓ Daily Posting on all Social Media channel
    ✓ Engage Audience through Social Media organic posting
    ✓ Achieved more than 2 lakh views on Organic Video Posting in YouTube

    SEO Optimization

    ✓ 5000+ keywords are ranking in Google
    ✓ 2Lakh+ monthly impressions through Google organic
    ✓ 4000+ search volume of “Book My Scans” broad match search terms
    ✓ Voice Search Optimization on Blog Post>/br>
    ✓ Schema Property Implementations (Reviews, Feature snippet, Videos, QA Snippet etc…)
    ✓ 25,000+ monthly views on Quora Organic Posting

    Dynamic Popup on Exit time, scroll down, and Time based on blog

    Remarketing Ads Campaign

    ✓ Have targeted audience who visited our website earlier through Facebook, Instagram, Email, SMS, Quora & Whatsapp with discount code of other services.

    Media Marketing

    ✓ Run small video ads campaign with Hotstar, TVF Play, Ullu, and few other Video streaming mobile apps.

    Influence Marketing

    ✓ Find niche influencer and ask them to tell about us to their audience on their YouTube Channels, Instagram Profiles, and Blogs/website stories.

    Happy Customers

    ✓ Coordinate with happy customers and ask them to post feedback in their social media profile, asking for a selfie video for our YouTube channel.

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