promise results to our client businesses.
- Client Name – Bartley’s Square Family Dental Centre
- Target Location – Brampton, Canada
- Promotion Channel – Google Ads, Facebook
- Ads Spent – $2600 Monthly
- Patient Inquiries – 129 Customers
- New Patients – 30+ New Patient
- Revenue – $60,000 Monthly (LTV)
- Services – General Dentistry, Implants, Root Canal
Let’s break down the complete process and understand how exactly we did…
So let’s jump right in onto.
Google likes making money just like anyone else so it prioritizes address over its organic results which are down after the first 4 ads on search results.
So the first thing someone sees when they search keywords on Google is who has chosen to pay and run ads for a search term, and this is exactly what we set up for our dental client. (Bartley’s Square Family Dental Centre).
And this is step one of the process. To go a little bit more into detail, below are some examples of Google ad copies, which we planned.
These are ad copies we used for a dental client in Brampton, Ontario. This ad, in particular, focuses on people that are looking for a general dentist, Implants, and Root canal.
I have below screenshot it shows exactly how often people search the term dentist Brampton in Brampton so you can see that people are searching this term more than 1300 every single month.
Landing pages essentially a one-page website and it converts 2 times as many conversions as a normal website. The reason for this is that landing pages are highly focused on just one goal which is encouraging the viewer to either call or email.
Below are the landing pages URL which we developed for our dentist client to achieve conversions.
- New Patient Landing Page – https://bartleyssquaredental.com/new-patients/
- Mercury Free White Fillings Landing Page – https://bartleyssquaredental.com/new-patients/mercury-free-white-fillings.html
So above are examples of the landing page that we’re using for the promotion of the dental client services. Google ads stream when people click on the ads and they end up on the landing page. You can see on a landing page that as soon as they land, the 2 options are to contact the dental practice via email or via at track phone number and if they choose to scroll down this entire landing page is geared around encouraging them to contact the dental practice.
We create different landing pages for each one of the different services that we focus on. So there’s a different one for general dentistry a different one for implants, root canals.
We deal with the prospect converts which means email or phone contacts of the dental practice but if they don’t convert they will leave the page. And when they leave the page, we follow them around with retargeting ads campaign.
If they choose to leave the page then we approach them back to stage 3 which is Facebook retargeting.
Research shows that retargeting campaigns are 5 times effective as normal advertising campaigns.
I’ll show you an example of what that looks like right now. Here are pictures of Facebook retargeting ads that we used for our dental client to target users who viewed our landing page previously through Google ads.
Likes to focus on acquiring new dental patients is that these Facebook ads will follow people around for the next 30 days after they view the landing page.
Dental Marketing Strategy Conclusion
Lifetime Value of Dental Patient (LTV)
Why digital marketing is so effective for dentists?
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